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In spite of the increasing attention on how the Internet is changing the business landscape Alex Claudio World Baseball Classic Jersey , many small business owners are still struggling to understand its influence. But unlike the ceaseless blinking of the home VCR, the impact of the Internet cannot be ignored.


The Internet provides an all-encompassing vehicle to connect us to the information and things we want. Browse for your desires through millions of pages of shopping, communications, entertainment Hiram Burgos World Baseball Classic Jersey , and business opportunities. Unfortunately, consumers are parked at the tail end of the Internet's evolution and as these users arrive at any given website, a fierce battle to manipulate their purchasing habits is being pursued. The battle has barely begun.


The argument that the Internet is a fad or that it will never replace traditional commerce is redundant. It already has. Any invention that has the capacity to accelerate the delivery of products and services into the marketplace changes the economic and cultural landscape. The Industrial Revolution did it. The telephone did it. The automobile did it. The Internet will do it too. And because each technology builds on the momentum of its predecessor, the rate of acceleration intensifies. It is this intensification that many people find so disconcerting.


The Internet breeds new business processes in the same manner that the automobile gave birth to suburbia Jose Berrios World Baseball Classic Jersey , shopping malls and salvage yards. Like parents fawning over their newborn infant, few inventors are able to envision the long-term consequences of their creations. Pioneering inventions, like human development, bring challenges and opportunities along their way to maturity. It is always risky to assume a rigid outcome. The Internet is still in its infancy?its formative years?and it's during this phase that the greatest influence can be exerted.


The Internet has both the power to create or destroy economic communities. The present momentum is focused on centralizing economic activity Andrew Barbosa World Baseball Classic Jersey , in other words, building colossal portals that will attract consumer activity away from traditional Main Street retailers to these centralized hubs. is the foremost example of this trend. While use of this technology is a natural process of business evolution, the consequences on local economies are enormous.


Economic activity, whether rural Juan Gonzalez Puerto Rico Jersey , urban or national, is the organizing backbone of our community structure. Removing or reorganizing a community's economic activity has a consequential impact on the community's well being. Historic examples abound from the microeconomics of a town built on the gold rush fever to the macroeconomics of communism. In both extremes, external forces created internal disintegration.


The organizing efficiency and cost effectiveness of the Internet economy will have an incomprehensible impact on both the local and global economy. And because the circulation of money is a primary activity of our society, it is essential that we actively participate in how and where that money flows. So while the momentum of Internet technology may deter intelligent participation Carlos Delgado Puerto Rico Jersey , by not participating we relinquish our responsibility to direct its flow into the hands of a few willing advocates.


Small business in particular needs to participate in its development. The Internet is a major threat to the well being of the small business community, the backbone of our economy. While some predict the demise of these traditional brick and mortar businesses, it is not the Internet that will bury them but rather their unwillingness to use Internet technology intelligently. For small businesses to profitably compete in e-commerce, it is essential that this segment of the economy is empowered and provided with the tools and resources to understand Joe Espada Puerto Rico Jersey , strategize and position themselves as viable competitors.


The ?better people? fallacy Business Articles | July 27, 2005
Marketing and management think that better people on their side than on the competitor side is their biggest weapon. But Al Ries emphasis on the point of superiority of number in any battle of war or marketing Author is agree with Al Ries and describe how.


It?s easy enough to convince your own staff that better people will prevail, even against the odds. It?s what they want to hear. And surely in a marketing war quality is a factor as well as quantity.


It is, but superiority of force is such an overwhelming advantage that it overcomes most quality differences.


We have no doubt that the poorest team in the National Football League could consistently beat the best team in the NFL if it could field 12 men against the opposition?s 11.


In business Jose Valentin Puerto Rico Jersey , where the teams are much larger, your ability to amass a quality difference is much more difficult.


The clear-thinking marketing manager won?t confuse the pep talk at a sales rally with the reality of the marketing area. A good general never makes military strategy based on having better personnel. Nor should a marketing general. (?Our army,? said Wellington ?is composed of the scum of the earth, the mere scum of the earth.?)Obviously you?d be in deep trouble inside your company if you used Wellington?s words to describe your own army. Tell your people how terrific they are Ricky Bones Puerto Rico Jersey , but don?t plan on winning the battle with superior personnel.


Count on winning the battle with a superior strategy. Yet many companies cling deeply to the better people strategy. They?re convinced they can recruit and hire substantially better training programs can help them keep their ?people? edge.


Any student of statistics would laugh at this belief. Sure, it?s possible to put together a small cadre of superior people. But the larger the company, the more likely the average employee will be average.